AI Insights · Timothy · April 2023
Top 5 Apparel Apps on iOS in Latin America: Q1 2023 Performance
Discover the performance trends of the top 5 apparel apps on iOS in Latin America during Q1 2023, including download rates and active user statistics.
In the first quarter of 2023, the top 5 apparel apps on iOS in Latin America showcased varied performance trends. Here’s a detailed look at the weekly downloads and active users for these leading apps.
SHEIN - Shopping Online demonstrated strong weekly downloads throughout the quarter. Starting with 220K downloads in late December, the app saw a peak of 334K downloads in the first week of January. Weekly active users also remained robust, starting at 5.3M and reaching a peak of 6M in early March.
Nike: Shoes, Apparel, Stories maintained a consistent download rate, starting with 40K downloads in late December and slightly decreasing to 27K by the end of March. The active user base remained stable, fluctuating around 310K throughout the quarter.
ZARA experienced a gradual decline in downloads from 45K in late December to around 26K by the end of March. The app’s active users also saw a slight decrease from 206K to approximately 176K over the same period.
adidas: Shop Shoes & Clothing showed moderate download activity, starting at 29K downloads in late December and ending the quarter with around 24K downloads. Active users for adidas remained relatively stable, hovering around 210K throughout Q1 2023.
FARFETCH - Shop Luxury Fashion saw fluctuating download numbers, starting at 26K in late December, peaking at 34K in the first week of January, and ending at 23K by the end of March. Active users for FARFETCH fluctuated between 52K and 60K during the quarter.
These insights are derived from Sensor Tower data. For more detailed analysis and trends, please visit Sensor Tower.
