Top 5 Apparel iOS Apps in Kenya Q1 2023

In the first quarter of 2023, the top 5 apparel iOS apps in Kenya demonstrated varied performance trends in terms of weekly downloads and active users. Here’s a closer look at how these apps fared:

SHEIN - Shopping Online saw a consistent increase in weekly downloads, starting from 409 in late December 2022 and peaking at 544 by the end of March 2023. The app's active user base grew steadily from 3.3K to nearly 3.9K over the same period.

FARFETCH - Shop Luxury Fashion experienced fluctuating download numbers, with a notable peak of 134 downloads in late January. Active users increased from 53 at the start of the quarter to 139 by the end of March, reflecting a gradual rise in user engagement.

ASOS - Discover Fashion Online had a relatively stable performance in weekly downloads, ranging from 48 to 112 throughout the quarter. Active users showed minor fluctuations, maintaining an average of around 380 users, peaking at 409 in late February.

PrettyLittleThing displayed variable download numbers, with a high of 129 downloads in early January and a low of 45 in mid-February. The app's active user base remained relatively stable, starting at 530 and ending at 602 by the end of March.

Fashion Nova - Online Shopping had consistent weekly downloads, peaking at 110 in early January and maintaining a steady range thereafter. The number of active users also showed a steady increase, from 490 at the end of December to 570 by the end of March.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.