AI Insights · Timothy · April 2023
Top 5 Apparel Apps on iOS in Italy: Q1 2023 Performance
Discover the performance trends of the top 5 apparel apps on iOS in Italy during Q1 2023. Insights include weekly downloads, active user counts, and revenue data.
In the first quarter of 2023, the top 5 apparel apps on iOS in Italy demonstrated varied trends in downloads, active users, and revenue. Here’s a closer look at their performance:
SHEIN - Shopping Online had a stable performance in weekly downloads, starting at 25.2K in late December and peaking at 30.5K by the end of March. Its weekly active users showed a similar upward trend, growing from 1.3M to nearly 1.5M throughout the quarter.
Zalando – Online fashion experienced a gradual decline in weekly downloads, from 33.5K in late December to 14.4K by the end of March. The number of active users followed a similar pattern, decreasing from 475.5K to 416.6K during the same period.
Nike: Shoes, Apparel, Stories saw a slight decline in weekly downloads initially, dropping from 16.9K to 12.2K by the end of January. However, downloads picked up again, reaching 14.8K by the end of March. Active users showed fluctuations, peaking at 339.8K in early January before settling at around 261K by the quarter’s end.
ZARA had a significant jump in weekly downloads from 13.4K in late December to 25.3K in early January, followed by a decline and stabilization at around 12.5K by the end of March. Active users remained relatively stable, starting at 169.3K and ending the quarter at 139.1K.
FARFETCH - Shop Luxury Fashion showed a downward trend in weekly downloads, from 3.7K in late December to 5.1K by the end of March, with a peak of 11.1K in mid-January. Active users grew from 28.6K to a peak of 43.3K in mid-January before stabilizing at around 32.6K.
For more detailed insights, visit Sensor Tower.
