Top 5 Apparel Apps on iOS in Israel: Q1 2023 Performance

The first quarter of 2023 saw notable trends in the performance of the top 5 apparel apps on the iOS platform in Israel. Here's a breakdown of their weekly downloads and active users, based on data from Sensor Tower.

SHEIN - Shopping Online demonstrated strong user engagement throughout the quarter. Weekly downloads fluctuated, starting at around 7.3K in late December and peaking at approximately 10.5K in mid-March. Active users showed a consistent pattern, with figures ranging from 113K to 126K, maintaining a steady user base.

Nike: Shoes, Apparel, Stories had a relatively stable performance in terms of downloads, averaging around 2K weekly. Active users, however, experienced a slight decline, starting at 10.2K in late December and ending the quarter at around 8K.

ZARA saw its weekly downloads vary, beginning at 2K in late December and experiencing a dip to around 1.3K in early February, before recovering to approximately 1.8K by the end of March. Active users remained relatively stable, fluctuating between 16K and 18K throughout the quarter.

ASOS - Discover Fashion Online showed a peak in downloads at the start of January with around 2.1K, but this number gradually decreased to approximately 1.3K by the end of March. Active users were consistently in the range of 26K to 29K, indicating a loyal user base.

TERMINAL X experienced a steady flow of downloads, starting at around 950 in late December and reaching up to 1.5K in early January. The app maintained a steady download rate, ending the quarter with around 1.3K weekly downloads.

Overall, these top 5 apparel apps showed varying levels of engagement and user acquisition, with SHEIN - Shopping Online leading in terms of active users. For more detailed insights and data, visit Sensor Tower.