AI Insights · Timothy · April 2023
Top 5 Apparel Apps on iOS in Croatia: Q1 2023 Performance
In Q1 2023, the top 5 apparel apps on iOS in Croatia showed varying trends in downloads and active users. Learn more about the performance of these apps.
In the first quarter of 2023, the top 5 apparel apps on iOS in Croatia, namely ABOUT YOU Online Fashion Shop, Zalando – Online fashion, FARFETCH - Shop Luxury Fashion, BestSecret, and SHEIN - Shopping Online, demonstrated notable trends in downloads and active users. Here’s a closer look at their performance.
ABOUT YOU Online Fashion Shop saw its weekly downloads peak at around 2.1K in mid-January before experiencing fluctuations, ending the quarter with approximately 1.5K downloads. Weekly active users for the app exhibited a steady increase, starting at 7.6K and peaking at 9.1K in the week of March 20, before slightly dipping to 8.9K by the end of March.
Zalando – Online fashion had a consistent download performance, with minor fluctuations. Downloads peaked at 1.6K in late January and ended the quarter with around 1.2K downloads. The app’s weekly active users showed a decline from 11.9K at the start of the quarter to 10.5K by the end of March, with a slight recovery mid-March.
FARFETCH - Shop Luxury Fashion experienced a notable increase in weekly downloads, peaking at 1.2K in early January and maintaining a steady rate around 1K towards the end of the quarter. Active users for FARFETCH started at 2.2K and saw growth, reaching approximately 3.3K mid-quarter, before stabilizing around 3.2K towards the end of March.
BestSecret had steady weekly downloads, peaking at 1.2K in mid-March and closing the quarter at around 1K. Active users for BestSecret fluctuated throughout the quarter, starting at 5.8K and peaking at 5.7K in mid-March, before ending the quarter at about 5.6K.
Finally, SHEIN - Shopping Online saw a steady increase in weekly downloads, peaking at 1.2K in mid-March before slightly decreasing to 1K by the end of the quarter. The app’s active users showed a consistent upward trend, starting at 8K and peaking at 10.6K in early March, before stabilizing around 10.3K towards the end of March.
These insights are based on data from Sensor Tower. For more comprehensive analytics and trends, visit Sensor Tower.
