AI Insights · Timothy · April 2023
Top 5 Apparel Apps on iOS in Guatemala: Q1 2023 Performance
Discover the performance trends of the top 5 apparel apps on iOS in Guatemala during Q1 2023, including downloads and active user metrics.
In the first quarter of 2023, the top 5 apparel apps on the iOS platform in Guatemala showed varying trends in downloads and active users. Here’s a closer look at their performance:
SHEIN - Shopping Online experienced a steady download rate, starting at 1.5K in late December and peaking at 2.1K in early January. Downloads then fluctuated around 1.3K to 1.6K throughout the quarter. Active users started at 32K, gradually increasing to 34K by the end of March.
FARFETCH - Shop Luxury Fashion saw a peak in downloads at 742 in early January, followed by a decline to around 300 by the end of March. Active users began at 1K and peaked at 1.3K in early January, then stabilized around 1K for the rest of the quarter.
ZARA maintained a consistent download rate, starting at 396 in late December and remaining around 250 to 300 for most of the quarter. Active users showed minor fluctuations, starting at 1.9K and ending the quarter slightly lower at 1.8K.
BERSHKA had a relatively low download rate, beginning at 141 and dropping to around 70 by the end of March. Active users followed a similar trend, starting at 712 and decreasing to 601 by the end of the quarter.
PULL&BEAR also exhibited low download numbers, starting at 136 and dropping to 67 by the end of March. Active users started at 430 and decreased to 342 over the same period.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
