Top 5 Apparel iOS Apps in Ghana - Q1 2023

In the first quarter of 2023, the top 5 apparel applications on the iOS platform in Ghana showcased diverse trends in weekly downloads and active user numbers. Here's a closer look at their performance:

SHEIN - Shopping Online experienced notable fluctuations in weekly downloads. Starting with approximately 972 downloads at the end of December, the app saw a peak of around 2.3K downloads in the final week of March. Weekly active users also showed a steady rise, beginning at 6.8K at the end of December and reaching 9.5K by the end of March.

PrettyLittleThing had a more modest performance in terms of weekly downloads, maintaining a relatively stable range. Downloads hovered between 108 and 228 per week, with the highest number observed in the last week of March. The app's active users also exhibited a gradual increase, with numbers moving from 1.2K at the end of December to nearly 1.4K by the end of March.

ASOS - Discover Fashion Online showed consistent weekly download numbers, fluctuating between 134 and 178. The app's active users saw a slight decrease from 1.2K at the end of December to 1.1K in the middle of the quarter, before stabilizing around 1.1K to 1.2K towards the end of March.

ZARA maintained a steady weekly download range between 103 and 178. Active users for the app remained relatively stable, starting at 693 at the end of December and peaking at 755 in the third week of March, before slightly dropping to 742 in the last week of the quarter.

Fashion Nova - Online Shopping exhibited stable download numbers, ranging from 123 to 192 per week. Active user numbers for the app started at 1.2K at the end of December and showed minor fluctuations, ending the quarter at approximately 1.3K.

This data, provided by Sensor Tower, offers valuable insights into the trends and user engagement of top apparel apps in Ghana. For more detailed insights and analytics, visit Sensor Tower.