Top 5 Apparel Apps on iOS in the UK for Q1 2023

In the first quarter of 2023, the top 5 apparel applications on iOS in the United Kingdom demonstrated diverse performance trends in terms of downloads and active users. The data, sourced from Sensor Tower, provides valuable insights into the app market dynamics for this category.

SHEIN - Shopping Online saw a consistent increase in weekly downloads, starting from approximately 42.1K in late December and peaking at around 60.9K by the end of March. Active users also showed a general upward trend, beginning at 1.7M and rising to 1.8M towards the end of the quarter.

CIDER - Clothing & Fashion had a notable spike in weekly downloads in early January, reaching close to 44.3K, before stabilizing around 32K by the end of March. The app's active users showed fluctuations but maintained an overall growth, starting at 112K and ending at approximately 142K.

JD Sports experienced a significant drop in weekly downloads from 47K in late December to around 16.1K by the end of March. Active users also saw a decline over the quarter, from 195K to about 141K.

H&M - we love fashion had a peak in weekly downloads at the end of January, reaching nearly 54.5K, before settling at around 14.6K by the end of March. Active users showed a slight decrease from 237K at the start of the quarter to approximately 219K by the end of March.

Nike: Shoes, Apparel, Stories maintained relatively stable weekly downloads, starting at 27.2K and ending at 20.7K. The app's active users fluctuated throughout the quarter but generally remained strong, starting at 269K and ending at approximately 300K.

For more detailed insights and data on these apps, visit Sensor Tower.