AI Insights · Timothy · April 2023
Top 5 iOS Apparel Apps Performance in France for Q1 2023
Explore the performance trends of the top 5 apparel apps on iOS in France for Q1 2023. Data from Sensor Tower reveals notable shifts in downloads and active users.
In the first quarter of 2023, the top 5 apparel applications on iOS in France showcased varying trends in downloads and active users. Here's an overview of their performance based on data from Sensor Tower.
SHEIN - Shopping Online saw a stable increase in weekly downloads, reaching approximately 39K in early March and peaking at around 38K by the end of the month. The app's weekly active users experienced a significant upward trend, growing from 766K at the start of January to nearly 991K by the end of March.
Zalando – Online fashion had a fluctuating download trend, starting with around 27K downloads in late December and dropping to about 14K by the end of March. Weekly active users initially fell from 408K to 356K in early January but rebounded to approximately 333K by the end of the quarter.
Nike: Shoes, Apparel, Stories displayed a steady decline in downloads, starting at around 21K in late December and decreasing to about 17K by the end of March. Despite this, the app's active users peaked at over 520K in early January, before stabilizing at around 399K by the end of the quarter.
H&M - we love fashion experienced a notable spike in downloads, peaking at approximately 22K in early January. However, this number fell to around 9K by the end of March. The app's weekly active users showed a relatively stable trend, fluctuating around the 260K mark throughout the quarter.
ZARA had a steady download rate, starting at about 15K in late December and ending at a similar level by the end of March. The active users for ZARA showed a slight decline from 167K in late December to approximately 155K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
