AI Insights · Timothy · April 2023
Top 5 iOS Apparel Apps in Finland for Q1 2023
A detailed analysis of the performance of the top 5 apparel applications on iOS in Finland during the first quarter of 2023, highlighting trends in downloads and active users.
In Q1 2023, the top 5 apparel applications on iOS in Finland showed varied performance trends in downloads and active users. Here’s a closer look at the data from Sensor Tower.
SHEIN - Shopping Online saw a consistent increase in weekly downloads, starting at 907 in late December and peaking at 1.8K by mid-March. The app also maintained a steady number of weekly active users, fluctuating around 31K to 32K throughout the quarter.
Zalando – Online fashion experienced a notable surge in weekly downloads towards the end of March, reaching 4.2K. However, its weekly active users showed a slight decline from 44.7K to 39.8K over the same period, indicating a shift in user engagement.
ABOUT YOU Online Fashion Shop had relatively stable weekly downloads, with minor fluctuations between 738 and 1.2K. The app's weekly active users hovered around 9K to 10K, showcasing a consistent user base.
H&M - we love fashion had a steady growth in weekly downloads, peaking at 1.3K at the end of March. Weekly active users, however, showed a slight downward trend, decreasing from 28.3K to 26K throughout the quarter.
Nike: Shoes, Apparel, Stories maintained relatively stable weekly downloads, fluctuating between 408 and 549. The app's weekly active users remained consistent, with a slight increase from 9.9K to 10.7K by the end of March.
For more detailed insights and data, visit Sensor Tower.
