Top 5 Apparel Apps on iOS in Spain for Q1 2023

In the first quarter of 2023, the top five apparel apps on iOS in Spain showed varying trends in downloads and active users. Below is a detailed look at their performance, based on data from Sensor Tower.

SHEIN - Shopping Online saw a significant rise in weekly downloads, starting from about 21.9K at the end of December and peaking at approximately 48.6K by the end of March. The app's weekly active users also increased steadily, from 773.7K to 941.3K over the same period.

Zalando – Online fashion experienced a downward trend in weekly downloads early in the quarter, dropping from 22.2K in early January to around 8.5K by late February. However, downloads picked up slightly towards the end of March, reaching 9.4K. The weekly active users showed some fluctuation but remained relatively stable, closing the quarter at approximately 159.4K.

ZARA had a notable increase in weekly downloads at the beginning of January, with numbers jumping to 29K, followed by a decline to roughly 5.7K in mid-February. By the end of March, downloads had recovered slightly, reaching about 7.8K. Weekly active users for ZARA also saw a rise from 103.8K at the end of December to nearly 100K by the end of March.

Nike: Shoes, Apparel, Stories maintained consistent weekly downloads throughout Q1 2023, starting at around 10.6K and ending at approximately 6.8K. The app's weekly active users showed a slight decline from 128.9K in early January to around 123.8K by the end of March.

PULL&BEAR saw a peak in weekly downloads at the beginning of January, reaching about 21K, followed by a decline to around 3.8K in early March. Downloads then picked up slightly, ending the quarter at 5.1K. The app's weekly active users displayed some fluctuations, closing the quarter at around 39.3K.

For more insights and detailed analytics, visit Sensor Tower.