AI Insights · Timothy · April 2023
Top 5 Apparel Apps on iOS in Estonia for Q1 2023
Explore the performance of the leading apparel apps on iOS in Estonia during the first quarter of 2023. Metrics include weekly downloads and active user trends.
The first quarter of 2023 saw notable activity among the top apparel apps on the iOS platform in Estonia. Here’s a closer look at their performance, based on data from Sensor Tower.
SHEIN - Shopping Online experienced a steady increase in weekly downloads, starting at 380 in late December and peaking at 910 by mid-March. The app saw consistent growth, particularly in February, with downloads reaching 726 in the last week of the month and continuing an upward trend into March.
ABOUT YOU Online Fashion Shop also showcased a positive trend in weekly downloads. Beginning at 253 downloads in the last week of December, the app saw significant jumps in February, reaching a high of 795 in mid-February. March maintained this momentum, with downloads fluctuating between 497 and 586.
Zalando – Online fashion maintained a relatively stable download count throughout the quarter. Starting at 254 downloads in late December, the app saw a slight dip in January but picked up again in March, peaking at 595 downloads in the final week.
BestSecret demonstrated a gradual increase in weekly downloads. Starting at 171 in late December, the app steadily climbed to reach 293 downloads by the end of March. Noteworthy growth was observed in the last month of the quarter.
H&M - we love fashion showed fluctuating download numbers. Starting at 109 downloads in late December, the app saw a significant spike in early January with 433 downloads. However, the numbers fell in the subsequent weeks, stabilizing between 97 and 273 downloads throughout March.
These insights highlight the competitive landscape of apparel apps in Estonia. For more detailed analytics and trends, visit Sensor Tower.
