Top 5 Apparel Apps on iOS in Colombia: Q1 2023 Performance

In the first quarter of 2023, the top 5 apparel apps on the iOS platform in Colombia experienced varied performance trends. Here’s a closer look at their weekly downloads and active user metrics, based on data from Sensor Tower.

SHEIN - Shopping Online saw a consistent increase in weekly downloads, starting from 3.9K at the end of December and peaking at around 5.4K in the week of March 20. The app's weekly active users also showed a steady climb, beginning at 138K and reaching approximately 158K by mid-March.

FARFETCH - Shop Luxury Fashion experienced fluctuations in weekly downloads, with a high of 5.1K in early January and a low of 2.1K in late February. Active users started at 5.3K at the end of December, peaking at 7.8K in early January, before stabilizing around 5.5K towards the end of March.

adidas: Shop Shoes & Clothing had a relatively stable download trend, with a notable peak of 3.6K in the week of February 20. Active users fluctuated throughout the quarter, starting at 28.7K and hitting a high of 32.2K in mid-March, before slightly decreasing to 27K by the end of March.

ZARA showed a modest download pattern, peaking at 3.3K in the first week of January. Active users remained relatively stable, with a slight increase from 9.5K at the end of December to around 9.9K by the end of March.

BERSHKA experienced a peak in weekly downloads at 2.8K in the first week of January, followed by a decline throughout the quarter. Active users started at 6.6K and gradually decreased to approximately 4.8K by the end of March.

These insights provide a snapshot of the performance of the top apparel apps in Colombia during Q1 2023. For more detailed data and analysis, visit Sensor Tower.