Top 5 Apparel Apps on iOS in Chile: Q1 2023 Performance

Throughout the first quarter of 2023, the top 5 apparel applications on the iOS platform in Chile demonstrated varied performance trends. Here’s a closer look at the weekly downloads, active users, and other key metrics for these popular apps.

SHEIN - Shopping Online saw a notable peak early in the quarter, with weekly downloads reaching 24.8K in the first week of January. However, there was a gradual decline, falling to 8.5K by the last week of March. Despite this, weekly active users remained relatively stable, starting at 578K and peaking at 664K in early March.

FARFETCH - Shop Luxury Fashion experienced a steady download trend, with numbers fluctuating between 1.2K and 2.3K. Active users showed a similar pattern, starting at 2.4K and peaking at 3.4K in mid-January, before stabilizing around 2.9K by the end of the quarter.

ZARA had consistent weekly downloads, ranging from 1.3K to 3.2K throughout the quarter. Active user numbers started at 16.8K and saw a slight dip to 13.1K in early January, but recovered to 14.4K by mid-March.

adidas: Shop Shoes & Clothing maintained a steady download rate, with weekly figures between 1.0K and 1.7K. Active users showed a slight increase, starting at 13.2K and reaching a peak of 16.0K in late February, before stabilizing around 14.4K at the end of March.

CIDER - Clothing & Fashion experienced a significant spike in downloads in late January with 1.6K, followed by a gradual decline to around 500 by the end of March. Active users mirrored this trend, starting at 883 and peaking at 2.3K in early February, then stabilizing around 1.3K by the end of the quarter.

These insights highlight the dynamic nature of the apparel app market on iOS in Chile. For more detailed analytics and insights, visit Sensor Tower.