AI Insights · Timothy · April 2023
Top 5 Apparel Apps on iOS in Switzerland: Q1 2023 Performance
A look at the performance of the top 5 apparel apps on iOS in Switzerland during Q1 2023, featuring download and active user trends.
In the first quarter of 2023, the top 5 apparel apps on iOS in Switzerland demonstrated varied performance metrics in terms of weekly downloads and active users. Here’s a detailed look at their trends:
SHEIN - Shopping Online saw a notable increase in weekly downloads, peaking at approximately 7.2K in late January. Weekly active users showed a consistent upward trend, starting from 75.5K at the end of December and rising to nearly 90K by the end of March.
Zalando – Online fashion experienced a steady decline in weekly downloads, starting at 4.5K in late December and dropping to around 2.7K by the end of March. Weekly active users exhibited fluctuations, beginning at 97.3K and ending the quarter at 81.2K.
H&M - we love fashion showed a significant spike in weekly downloads in mid-March, reaching 7.2K. However, this spike was followed by a decline, ending the quarter at around 2.9K. Weekly active users displayed a more stable pattern, with a slight increase from 68.3K in late December to 70.6K by the end of March.
ABOUT YOU Online Fashion Shop had consistent weekly download numbers, with a notable peak at 3.1K in late March. Weekly active users also showed a gradual increase, starting at 14.5K and reaching 17.7K by the end of the quarter.
LightInTheBox maintained steady weekly downloads throughout the quarter, peaking at 1.8K in late January. Weekly active users followed a similar trend, increasing from 5.6K in late December to 7K by the end of March.
These insights are sourced from Sensor Tower, where you can find more detailed analytics and trends.
