AI Insights · Timothy · April 2023
Top 5 Apparel Apps on iOS in Brazil: Q1 2023 Performance
Discover the performance trends of the top 5 apparel iOS apps in Brazil during Q1 2023, including downloads, revenue, and active user metrics.
Throughout the first quarter of 2023, the top 5 apparel apps on iOS in Brazil showcased varying performance trends in downloads and active users, with some apps experiencing significant growth.
SHEIN - Shopping Online saw a substantial number of downloads, starting with approximately 126K in late December and peaking at around 199K in the first week of January. The app maintained a steady download rate, averaging between 140K to 170K downloads per week throughout the quarter. Active users ranged from roughly 2.9M to 3.3M, showing a consistent upward trend, particularly in late February with a peak of about 3.3M.
ZARA had more modest download numbers, starting at about 18.7K in late December and experiencing a dip in early February, reaching around 7.9K. The app recovered slightly towards the end of the quarter, with downloads stabilizing around 10K per week. Active users displayed a slight decline from approximately 68K in late December to around 57K by the end of March.
C&A Pay experienced a relatively stable download trend, with numbers fluctuating between 7K and 10K downloads per week. The app's active users increased from about 113K in late December to around 128K by the end of March, indicating a gradual rise in user engagement.
adidas: Shop Shoes & Clothing had download numbers starting at approximately 6.7K in late December, peaking at around 10.2K in late January, and then tapering off to about 7.1K to 9.8K towards the end of the quarter. Active users fluctuated between approximately 60K and 68K, showing a slight downward trend towards the end of March.
FARFETCH - Shop Luxury Fashion showed the lowest download numbers among the top 5, starting at around 5.7K in late December and experiencing a dip to about 3.4K in mid-February. The app's downloads rebounded slightly to around 5.5K by the end of March. Active users remained relatively stable, fluctuating between 11K and 14K throughout the quarter.
These metrics, sourced from Sensor Tower, provide a comprehensive overview of the performance of these top apparel apps in Brazil. For more detailed insights, visit Sensor Tower's platform.
