Top 5 Apparel Apps on iOS in Belgium: Q1 2023 Performance

During the first quarter of 2023, the top five apparel apps on iOS in Belgium exhibited interesting trends in downloads and active user engagement. Here’s a closer look at the performance metrics for these popular apps.

SHEIN - Shopping Online had a strong showing in Q1 2023. Weekly downloads ranged from around 6.9K to 9.2K, with a notable peak in the week of March 6. Active users consistently increased from approximately 183.5K at the end of December to 225.3K by the end of March.

Zalando – Online fashion also performed well, although it showed a slight decline in weekly downloads from 5.7K at the start of the quarter to 3.7K towards the end. Active users saw a decrease from about 161.8K to 139.3K over the same period, indicating a gradual decline in user engagement.

H&M - we love fashion experienced fluctuating download numbers, starting the quarter with approximately 3K downloads and peaking at 4.4K in the week of January 2. Active users decreased from 75.9K at the beginning of the quarter to 69.1K by the end of March, showing a downward trend in user retention.

Nike: Shoes, Apparel, Stories had a relatively stable performance with weekly downloads ranging between 2K and 3.1K. Active users remained fairly consistent, starting at around 63.5K and ending the quarter at 63.2K, indicating steady user engagement throughout the quarter.

Finally, ZARA saw its weekly downloads fluctuate between 1.6K and 3.6K, with a peak in the week of January 2. Active users showed some variability, starting at 30.3K and ending at 26.6K, reflecting a slight decrease overall.

These insights are derived from data provided by Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.