AI Insights · Timothy · April 2023
Top 5 Apparel Apps on iOS in Australia - Q1 2023 Performance
Discover the performance trends of the top 5 apparel apps on iOS in Australia during Q1 2023, including download rates and active user metrics.
The first quarter of 2023 saw notable performances from the top 5 apparel apps on iOS in Australia. Here’s a closer look at their weekly download rates and active user trends, based on data from Sensor Tower.
SHEIN - Shopping Online experienced an overall upward trend in weekly downloads, peaking at around 22.4K in mid-March. Active users also followed a positive trajectory, growing from approximately 332K at the end of December to over 404K by the end of March.
Nike: Shoes, Apparel, Stories showed a more varied pattern in weekly downloads, starting at around 12.3K and fluctuating throughout the quarter, eventually settling at around 10K by the end of March. Active users dipped from 123K to approximately 114K during the same period.
H&M - we love fashion saw a significant fluctuation in weekly downloads, with numbers as low as 3.9K in late January and as high as 6.6K in mid-March. Active users remained relatively stable, averaging around 65K throughout the quarter.
Country Road - Since 1974 had a dramatic spike in weekly downloads, soaring to over 40K in the week of February 20, but then settled back to around 1.1K by the end of March. There were no active user metrics available for this app.
LightInTheBox maintained a steady increase in weekly downloads, peaking at approximately 4.4K in late February. Active users also showed a consistent rise, growing from about 9.7K at the end of December to around 11.6K by the end of March.
These insights highlight the varying performance trends among the top apparel apps on iOS in Australia. For more detailed data and further insights, you can visit Sensor Tower.
