AI Insights · Timothy · April 2023
Top 5 Apparel Apps on iOS in Austria Q1 2023
In Q1 2023, the top 5 apparel apps in Austria on the iOS platform showcased varied performance trends in weekly downloads and active users, with some apps experiencing significant increases.
In the first quarter of 2023, the top 5 apparel apps on the iOS platform in Austria demonstrated diverse performance trends. Here's a closer look at their weekly downloads and active user trends, based on data from Sensor Tower.
Zalando – Online fashion maintained a fairly consistent number of weekly downloads, starting at approximately 3.6K in late December and fluctuating slightly to end the quarter at around 2.7K. The app saw active user numbers begin at 57.9K, with a notable increase towards the end of the quarter, peaking at about 62.3K in mid-March before settling at 60.3K by the last week.
SHEIN - Shopping Online experienced a steady rise in weekly downloads, starting from 2.2K in late December and reaching 3.8K by the end of March. Active users also followed an upward trend, beginning at 60.5K and climbing to 74.7K by the end of the quarter.
H&M - we love fashion saw a moderate increase in weekly downloads, starting at 2.2K and ending at approximately 2.5K. Active users fluctuated throughout the quarter, starting at 33.9K, peaking at 35.1K in late January, and ending at 33.6K by the close of March.
ABOUT YOU Online Fashion Shop had a more varied download trend, starting at 1.2K in late December, peaking at 3.1K in mid-March, and finishing the quarter at 2.6K. Active users showed a gradual increase, starting at 9K and reaching 10.9K by the end of the quarter.
BestSecret displayed relatively stable download numbers, starting at 1.5K and ending at 1.7K. Active users began at 10.4K, dipped to 8.8K in late February, and recovered to approximately 9.8K by the end of March.
These trends highlight the varied performance of leading apparel apps on the iOS platform in Austria during Q1 2023. For more detailed insights, visit Sensor Tower.
