Top 5 Apparel Apps on iOS in Africa Q1 2023

In Q1 2023, the top 5 apparel applications on the iOS platform in Africa demonstrated notable trends in downloads and active user metrics. The data, sourced from Sensor Tower, highlights the performance of these apps over the quarter.

SHEIN - Shopping Online saw a notable increase in weekly downloads, peaking at approximately 31K in early February. Active users for the app showed a steady growth, reaching around 308K in the final week of March.

ZARA experienced a consistent weekly download rate, averaging between 5K to 7K throughout the quarter. The active user base remained relatively stable, fluctuating around 53K towards the end of March.

DeFacto - Clothing & Shopping had varied download numbers, with a significant spike to around 9.3K in the last week of March. Active users showed some fluctuations but ended the quarter at approximately 8.4K.

adidas: Shop Shoes & Clothing saw a gradual increase in weekly downloads, peaking at about 3.9K in late February. Active users also trended upwards, reaching roughly 9.7K by the end of March.

FARFETCH - Shop Luxury Fashion showed a steady increase in weekly downloads, reaching around 3.3K in the final week of March. Active users for FARFETCH also grew consistently, ending the quarter at approximately 5.3K.

These insights from Sensor Tower provide a clear view of the performance trends for these top apparel apps. For more detailed analytics and further insights, visit Sensor Tower.