Top 5 Shopping Apps on Android in Tunisia for Q1 2023

During the first quarter of 2023, the shopping app landscape in Tunisia saw notable performance trends across the top 5 applications on the Android platform. Here's a detailed look at their metrics based on data from Sensor Tower.

Alibaba.com - B2B marketplace experienced an overall increase in weekly downloads, starting from around 10K in late December and reaching a peak of approximately 18.8K by mid-March. The weekly active users for the app also showed a steady rise, beginning at 259.6K and peaking at about 291.2K by the end of January, before stabilizing around 276.9K towards the end of March.

Magasins Aziza had a significant spike in weekly downloads, notably hitting 93K in the week of January 23. However, the app experienced a sharp decline thereafter, with downloads dropping to around 1K by the end of March.

JUMIA Online Shopping had a fluctuating download pattern, starting strong at 21.2K in late December, dipping to around 10K in early January, and then experiencing a resurgence to about 13.6K by mid-March. The weekly active users showed a slight decline from 136.2K to 128.5K over the quarter.

AliExpress - Shopping App saw a dramatic increase in weekly downloads towards the end of the quarter, starting from around 2K in early January and skyrocketing to approximately 26.6K by mid-March. The active user base followed a similar upward trajectory, beginning at 35.8K and reaching a peak of 73.9K in the same period.

Tayara experienced a decline in both downloads and active users. Weekly downloads dropped from about 4.2K in late December to around 1.9K by the end of March. Similarly, active users decreased from 57.3K to approximately 44.6K during the quarter.

For more detailed insights and further data, visit Sensor Tower.