AI Insights · Timothy · April 2023
Top 5 Shopping Apps on Android in South America: Q1 2023 Performance
Explore the performance of the top 5 shopping apps on Android in South America for Q1 2023, highlighting their weekly downloads, revenue, and active users trends.
In the first quarter of 2023, the top shopping apps on Android in South America showcased interesting trends in downloads and active user engagement. Here’s a detailed look at the performance of the leading apps, based on data from Sensor Tower.
SHEIN-Shopping Online saw a significant uptick in weekly downloads, starting at around 876K at the end of December 2022 and peaking at approximately 1.08M by the last week of March 2023. The app's weekly active users also demonstrated a steady rise, moving from 14.6M to about 16.5M over the same period.
Mercado Libre: Compras online maintained a consistent download rate, with weekly downloads fluctuating between 475K and 628K. The app’s active user base remained robust, stabilizing around 26M to 28M users throughout the quarter.
AliExpress - Shopping App experienced notable growth in weekly downloads, particularly in March, where downloads surged to 1.3M in the week of March 20. Active users also increased, reaching a peak of approximately 15.7M in mid-March before slightly decreasing to 12.8M by the end of the month.
Shopee: 9.9 Super Shopping Day showed steady download numbers, with weekly downloads ranging from 358K to 497K. The app’s active users peaked at around 19.9M in late January, with a slight decrease to 18.3M by the end of March.
Amazon Shopping also performed well, with weekly downloads peaking at 446K in mid-March. The app's weekly revenue saw a gradual increase, reaching approximately $344 in early March. Active users grew from 5.6M to about 6.2M throughout the quarter.
These insights from Sensor Tower highlight the dynamic nature of the shopping app market in South America. For more detailed analysis and trends, visit Sensor Tower.