AI Insights · Timothy · April 2023
Top 5 Shopping Apps on Android in New Zealand - Q1 2023
Discover the performance of the top 5 shopping apps on Android in New Zealand for Q1 2023. See how SHEIN-Shopping Online, Woolworths NZ, The Warehouse - New Zealand, Afterpay: Shop Smarter, and New World fared in terms of downloads and active users.
During the first quarter of 2023, the top 5 shopping apps on Android in New Zealand displayed varied performance metrics across downloads and active users. Here’s a closer look at the trends for each app, based on data from Sensor Tower.
SHEIN-Shopping Online saw a moderate fluctuation in weekly downloads, peaking at approximately 5.8K in the week of January 9 and experiencing a low of around 3.5K in early February. Despite these fluctuations, the app maintained a steady number of active users, with figures hovering around 57K to 61K throughout the quarter.
Woolworths NZ experienced a significant spike in downloads mid-January, reaching over 5.2K. This was followed by a gradual decline, stabilizing around 2.2K by the end of March. The app's active user base also saw a rise in mid-January, peaking at 23K, before settling around 18K towards the quarter's end.
The Warehouse - New Zealand had a varied download trend, starting strong with over 4.2K downloads in late December and declining to about 1.3K by the end of March. The active user count followed a somewhat similar trend, peaking at around 36.5K in late January and dropping to nearly 30K by the end of the quarter.
Afterpay: Shop Smarter maintained a relatively stable download rate, with weekly figures ranging between 1.5K and 2.3K. The app's active users showed consistency, generally staying around 41K to 45K throughout the quarter.
Lastly, New World showed a steady increase in downloads, peaking at about 2.3K in late February. The app experienced a slight decline towards the end of March, with downloads hovering around 1.7K.
For more detailed insights and data on these apps, visit Sensor Tower.
