Top 5 Shopping Apps on Android in Kenya Q1 2023

The first quarter of 2023 saw notable activity in the shopping app category on the Android platform in Kenya. Below is an overview of the performance of the top 5 shopping apps based on data from Sensor Tower.

Alibaba.com - B2B marketplace experienced a dynamic quarter with steady weekly downloads, starting at approximately 27.6K in late December and peaking at 37.9K by the end of March. The app also saw its weekly active users rise from around 388K at the start of the quarter to nearly 488K by the end.

Jiji Kenya: Buy & Sell Online maintained a consistent download rate, beginning the quarter with around 28.4K downloads and ending with 37K. Active users showed a gradual increase, starting at approximately 185K and reaching nearly 199K by the end of March.

JUMIA Online Shopping saw its downloads fluctuate throughout the quarter, starting at around 30.4K and ending at about 28.2K. Active users remained relatively stable, fluctuating between 223K and 259K over the period.

Kilimall - Affordable Shopping had a varied download trend, with numbers starting at around 32.6K, dipping to approximately 20K in late February, and recovering to about 26.4K by the end of March. Active users decreased slightly from around 272K at the start of the quarter to about 257K by the end.

Copia App started the quarter with around 11.5K downloads, peaking at 27.8K in early January, and ended with approximately 18.1K downloads. Active users grew significantly from around 51K at the beginning of the quarter to about 87K by the end of March.

For more detailed insights into the performance of these apps and other market trends, visit Sensor Tower.