Top 5 Shopping Apps on Android in Italy – Q1 2023

The first quarter of 2023 saw notable trends in the performance of the top 5 shopping apps on the Android platform in Italy. Based on data from Sensor Tower, here's a detailed look at the weekly downloads and active user trends for each app.

SHEIN-Shopping Online experienced a dynamic quarter. Weekly downloads began at around 58.8K and saw a peak of approximately 73.6K in the first week of January. By the end of March, downloads stabilized at around 59.7K. Active users showed a consistent increase, starting from 2.6M at the end of December and reaching nearly 2.9M by the end of March.

Amazon Shopping maintained a steady performance throughout the quarter. Weekly downloads started at about 48.1K, with a slight decline over the weeks, ending at around 31.9K. Active users remained relatively stable, beginning at 3.1M and closing the quarter at approximately 2.9M.

Zalando – online fashion store saw fluctuating download numbers, starting at 33.6K and peaking at 37.4K in mid-January before dropping to around 27.2K by the end of March. The app's active users also varied, starting at 811K and experiencing a dip to around 628K in late February, then recovering to 711K by the end of the quarter.

Lidl Plus showed growth in its weekly downloads, starting at around 12.6K and peaking at 31K in late February. By the end of March, downloads settled at approximately 22.2K. Active users increased from 378K at the end of December to 445K by the end of March, showing consistent user engagement.

AliExpress had an interesting quarter with a significant rise in weekly downloads. Starting at 13.8K, downloads peaked at 41.2K in mid-March before settling at 28.6K by the end of the quarter. Active users showed slight fluctuations, starting at 1.2M and ending at approximately the same level by the end of March.

For more detailed insights and data, visit Sensor Tower.