Top 5 Shopping Apps on Android in Ghana for Q1 2023

In the first quarter of 2023, the performance of the top 5 shopping apps on the Android platform in Ghana showcased a variety of trends in downloads and active users. Here’s a closer look at how each app fared according to data from Sensor Tower.

Alibaba.com - B2B marketplace saw a fluctuating pattern in weekly downloads. Starting strong with 22.9K downloads in late December, it peaked at 37K in the week of January 9 before dipping to 15.3K in late February. By the end of March, downloads stabilized around 23.4K. Weekly active users showed a similar trend, starting from 402K in late December and peaking at 463K in early January, before settling at 422K by the end of March.

JUMIA Online Shopping experienced a more stable download rate. Weekly downloads ranged from 6.5K to 9.8K throughout the quarter. Active users started at 391K in late December and saw a slight decrease to 344K by the end of March.

AliExpress - Shopping App had a notable spike in downloads in mid-March, reaching 32.2K from a previous range of 2.1K to 3.8K. This surge was reflected in active users, which jumped from 27.5K in early March to 58.4K in the week of March 20, ending the quarter at 45K.

KiKUU: Online Shopping Mall maintained a consistent weekly download rate between 2.5K and 3.9K. Active users showed a steady trend, starting at 89.7K in late December and slightly declining to 75.6K by the end of March.

Franko Trading had a varied download performance, with numbers fluctuating between 1.9K and 4.1K. Active users remained relatively stable, beginning at 24.4K in late December and ending at 22.3K by the end of March.

These insights provide a snapshot of the dynamic shopping app landscape in Ghana for Q1 2023. For more detailed analytics and insights, visit Sensor Tower.