AI Insights · Timothy · April 2023
Top 5 Shopping Apps on Android in Europe - Q1 2023
A look at the performance of the top 5 shopping apps on Android in Europe during the first quarter of 2023, detailing their weekly downloads and active users.
In the first quarter of 2023, the top 5 shopping applications on the Android platform in Europe showed varied performance in terms of weekly downloads and active users. Here’s a detailed look at their metrics, based on data from Sensor Tower.
SHEIN-Shopping Online saw a fluctuating trend in weekly downloads, starting at approximately 593K in late December and peaking at around 747K in early January. The app maintained robust weekly active users, beginning at 8.6M and steadily increasing to over 10.4M by the end of March.
Wildberries showed a similar pattern, with weekly downloads peaking at about 725K in mid-March. The app's weekly active users started at 25.5M and grew to around 27M by the end of the quarter.
AliExpress experienced substantial growth in weekly downloads, climbing from 237K in late December to a high of 876K in mid-March. Active users followed a similar upward trajectory, increasing from 10.7M to 12.9M over the quarter.
OZON: товары, одежда, билеты had consistent weekly downloads, ranging from 254K to 416K throughout the quarter. The app's active user base remained fairly stable, fluctuating around 17.7M to 18.8M.
Lidl Plus also demonstrated steady performance. Weekly downloads remained strong, peaking at roughly 380K in late January. The weekly active users grew from 6.2M to 7.1M by the end of March.
These trends highlight the dynamic nature of the shopping app market in Europe. For more detailed insights and further data, visit Sensor Tower.
