AI Insights · Timothy · March 2023
Top 5 Shopping Apps on Android in Europe: Q1 2023
Discover the performance trends of the top 5 shopping apps on Android in Europe for Q1 2023, with insights into downloads and active users.
During the first quarter of 2023, the top 5 shopping apps on Android in Europe showcased interesting trends in downloads and active users. This analysis, based on data from Sensor Tower, provides insights into the performance of these leading apps.
SHEIN-Shopping Online saw fluctuating weekly downloads, peaking at approximately 747K in the second week of January and stabilizing around 631K by the end of March. Weekly active users showed a steady increase, starting at 8.6M and reaching over 10.4M by the end of the quarter.
Wildberries experienced consistent weekly downloads, with a notable peak of 725K in mid-March. Active users showed a gradual increase from 25.5M in late December to around 27M by the end of March.
AliExpress - Shopping App demonstrated significant growth in weekly downloads, especially in March, where it reached a peak of 876K. Active users also increased steadily, from 10.8M at the start of the quarter to a peak of 12.9M in mid-March.
OZON: товары, одежда, билеты maintained a stable download rate throughout the quarter, with a peak of 416K in mid-February. The app's active users fluctuated slightly but generally trended upward, starting at 18.2M and ending the quarter with 18.4M.
Lidl Plus showed consistent weekly downloads, peaking at around 380K in late January. Active users rose steadily from 6.2M in late December to over 7.1M by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
