AI Insights · Timothy · April 2023
Top 5 Shopping Apps on Android in Switzerland: Q1 2023 Performance
A comprehensive overview of the performance of the top 5 shopping apps on Android in Switzerland during Q1 2023, based on data from Sensor Tower.
In the first quarter of 2023, the top 5 shopping apps on the Android platform in Switzerland demonstrated varied performance in terms of downloads and active users. Here’s a detailed look at their trends:
SHEIN-Shopping Online showed a consistent increase in weekly downloads, starting with 3.4K in late December and peaking at 5.2K by the end of March. The active user base also expanded steadily, beginning at 45.8K and reaching 55.4K by the end of the quarter.
Coop Supercard saw a fluctuating download trend, with the highest downloads of 7K in early January, tapering off to 2.2K by the end of March. Active users peaked at 48.7K in mid-January before stabilizing around 41.2K towards the end of March.
Lidl Plus had a notable surge in downloads at the beginning of January, reaching 4.2K, and then gradually decreased to around 2.4K by the end of March. The active user count remained relatively stable throughout the quarter, starting at 51.2K and ending at 59.5K.
Migros – shop & save experienced a steady decline in weekly downloads from 4.1K in late December to 2.2K by the end of March. However, the active users displayed a positive trend, increasing from 42.7K to 50.5K over the same period.
IKEA maintained a steady download rate, with minor fluctuations, starting at 2.8K and ending at 2.3K. The active user base showed modest growth, beginning at 15.5K and reaching 17.1K by the end of March.
These insights are based on data from Sensor Tower. For more detailed analysis and further insights, visit Sensor Tower's website.
