Top 5 Shopping Apps on Android in Australia: Q1 2023

In the first quarter of 2023, the top 5 shopping apps on the Android platform in Australia showcased varying trends in downloads, active users, and revenue. Here’s a detailed look at their performance.

SHEIN-Shopping Online maintained a consistent download trend, starting at 16.8K weekly downloads and peaking at 20.3K in the week of January 9. The app saw a slight decline towards the end of the quarter, finishing with approximately 13.2K weekly downloads. Active users showed a steady increase from 225K to 261K, indicating growing engagement, although the app did not generate any revenue during this period.

Everyday Rewards experienced notable fluctuations in weekly downloads. Starting the quarter with 11.9K downloads, it saw a peak of 15.9K in mid-January before dropping to 8.5K in mid-March, and then rebounding to 12.9K by the end of March. The app’s active users remained relatively stable, fluctuating between 353K and 394K throughout the quarter.

Flybuys had a steady performance in terms of downloads, beginning with 11.1K and peaking at 13.7K in late February. The active user base showed a gradual increase from 152K to 175K by the end of February, though it saw a slight drop to 160K in late March.

Woolworths exhibited a stable download pattern, starting at 8.4K and peaking at 9.5K in late February, before settling at around 7.5K by the end of March. Active users showed a slight increase from 112K to 129K in early January and remained around 117K to 127K through the rest of the quarter.

Amazon Shopping saw a decline in weekly downloads, starting at 11.9K and dropping to 6.3K by mid-March, with a slight rebound to 6.9K by the end of the quarter. Active users decreased from 662K to 603K. Revenue was minimal, with a peak of $197 in late February.

The data for these apps comes from Sensor Tower, where more insights and detailed analytics can be found.