Top 5 Parenting Apps on Android in Kenya - Q1 2023

Throughout the first quarter of 2023, the top 5 parenting apps on Android in Kenya showcased varying performance trends in downloads and active users. Here’s a closer look at the key metrics:

Pregnancy + | Tracker App by Philips Digital UK Limited saw a surge in weekly downloads, peaking at 2.5K in early February before slightly declining to 1.9K by the end of March. Active users fluctuated but ultimately increased from 27K at the start of January to 34.7K by the end of March.

Kids Videos and Songs from Kids Channel experienced a drop in weekly downloads from 1.3K at the end of December to around 859 by late March. Active users remained relatively steady, hovering around 7.4K throughout the quarter.

Be Closer: Family location by Applabel LTD showed a significant rise in revenue, reaching $44 in the third week of March. Downloads saw a notable peak at 1.9K in mid-February but dropped to around 62 by the end of March. Active users also saw a peak of 2.7K in mid-February but dropped to 232 by the end of the quarter.

Pregnancy App - Period Tracker from Insight Ltd saw its downloads rise significantly, from 69 in early January to a peak of 886 in mid-March.

My Family - Family Locator by Friendzy Limited saw weekly revenue peaking at $66 in mid-February. Downloads decreased from 573 at the end of December to around 300 by the end of March. Active users fluctuated, starting at 3.3K in late December and ending at approximately 2.9K in late March.

These insights into app performance data are sourced from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.