Top 5 Parenting Apps on Android in Australia: Q1 2023

In the first quarter of 2023, the top 5 parenting apps on the Android platform in Australia showcased varying trends in downloads, revenue, and active users. Here’s a detailed look at their performance, based on data from Sensor Tower.

FamilyAlbum - Photo Sharing by MIXI, Inc. experienced steady weekly revenue, peaking at approximately $657 in the final week of March. Weekly downloads saw fluctuations, with a high of around 2.8K in mid-January and a low of 847 in late February. Active users showed an upward trend, increasing from 45.7K at the start of the quarter to nearly 51K by the end of March.

Pregnancy + | Tracker App from Philips Digital UK Limited had modest weekly revenue, maintaining around $20-$28 throughout the quarter. Downloads varied, starting strong at 3.3K in early January but fluctuating to 674 by the end of January. Active users saw a general increase, reaching a peak of about 22.6K in mid-March.

Be Closer: Family location by Applabel LTD showed a significant rise in weekly revenue, reaching up to $1.9K in mid-March. Downloads were inconsistent, with notable peaks at 1.7K in mid-February and a significant drop to 132 by the end of March. Active users followed a similar pattern, peaking at around 2K in mid-February but declining to 269 by the end of March.

Microsoft Family Safety from Microsoft Corporation maintained steady weekly revenue between $27 and $37 throughout the quarter. Downloads ranged from 483 in late February to 1.4K in early January. Active users remained relatively stable, starting at 5.4K and ending the quarter at 5.5K.

Spriggy Schools exhibited varied download trends, with a high of 1.7K in late January and a low of 27 at the start of the quarter. However, no revenue or active user data was available for this app.

These insights provide a snapshot of the competitive landscape for parenting apps on the Android platform in Australia during Q1 2023. For more detailed analysis, visit Sensor Tower.