Top 5 Lifestyle Apps on Android in New Zealand in Q1 2023

The first quarter of 2023 showcased interesting trends for the top 5 lifestyle apps on the Android platform in New Zealand. Here's a detailed look at their performance based on Sensor Tower data:

Google Home saw a gradual decline in weekly downloads, starting from 3.9K in late December 2022 and dropping to around 2.3K by the end of March 2023. The app's weekly active users also showed a downward trend, decreasing from 37.5K to 31.4K over the same period.

Trade Me: Property, Jobs, Shop experienced a steady increase in weekly downloads, peaking at 2.4K in the week of February 20. The app maintained a robust presence with weekly active users, starting at 49.7K and reaching a high of 58.5K by the end of January, before stabilizing around 54.8K in late March.

Pinterest had relatively stable weekly downloads, fluctuating between 1.5K and 2K throughout the quarter. The app's weekly active users remained consistently high, averaging around 210K, with minor fluctuations peaking at 214.9K in early March.

Caltex NZ saw significant spikes in weekly downloads, particularly in early February, where it jumped from 608 to 1.96K and then to 3.4K by mid-February. However, downloads declined sharply towards the end of March, settling at 452.

Amazon Alexa experienced a notable decline in weekly downloads, starting from 4.7K in late December 2022 and dropping to around 790 by the end of March 2023. The app's weekly active users also showed a downward trend, from 17.8K to 12.7K over the same period.

For more detailed insights and data, visit Sensor Tower.