Top 5 Lifestyle Apps on Android in Nigeria - Q1 2023

The first quarter of 2023 saw notable trends in the performance of the top 5 lifestyle apps on the Android platform in Nigeria. Here’s a detailed look at their weekly downloads, revenue, and active users based on data from Sensor Tower.

Pinterest had a consistent download trend throughout Q1, starting at around 17.6K downloads and experiencing a dip mid-quarter to 10.9K, before rebounding to 18.6K in the final week of March. The app also maintained a robust active user base, beginning with approximately 501K users and peaking at 507K mid-March, before slightly declining to 498K by the end of the quarter.

My Airtel showed a steady increase in weekly downloads, beginning at 11.5K in late December and reaching 12.6K by the end of March. Active users for My Airtel remained relatively stable, starting at 282K and ending the quarter at around 264K, with minor fluctuations throughout the weeks.

Muslim Muna: Quran Azkar Athan displayed some variability in its metrics. Weekly downloads started at 9.3K, fluctuated throughout the quarter, and peaked at 28.9K in mid-March, before settling at 10K. Active users for the app also saw significant growth, moving from 360K at the start of the quarter to a high of 461K mid-March, and then slightly decreasing to 429K by the end of March. Revenue for the app had modest peaks, with a notable increase to $70 in the final week of March.

MyDailyCash experienced sharp fluctuations in weekly downloads. Starting at 1.9K, the app saw a significant spike to 47.3K in late January, followed by a gradual decline to 1.2K by the end of March. Active users mirrored this trend, peaking at around 49.8K in late January and decreasing to 18.5K by the end of the quarter.

Duff Qibla Finder, Prayer Time showed a steady increase in both downloads and active users. Weekly downloads rose from 7.5K at the start of the quarter to 12.4K by the end. Active users followed a similar upward trend, starting at 10.6K and reaching 16.6K by the end of March.

The data highlights the dynamic nature of the lifestyle app market in Nigeria. For more detailed insights and trends, visit Sensor Tower.