Top 5 Lifestyle Apps on Android in Ireland - Q1 2023

Throughout the first quarter of 2023, the top 5 lifestyle applications on Android in Ireland showcased distinct trends in downloads and active users. Below is a detailed look at each app's performance, based on data from Sensor Tower.

Pinterest

• Weekly downloads for Pinterest exhibited a relatively stable trend, starting around 1.7K in late December and peaking at approximately 2.4K by mid-January. Downloads fluctuated slightly but remained above 1.6K towards the end of March.

• Active users maintained a steady presence, beginning the quarter at around 289K and reaching a similar figure by the end of March, with minor variations throughout the weeks.

Google Home

• Google Home saw a significant drop in weekly downloads from 4.8K at the end of December to about 1.1K by the last week of March.

• Active user numbers showed a slight decline from approximately 23.9K at the start of the quarter to around 19.4K towards the end, with some fluctuations in between.

Amazon Alexa

• Weekly downloads for Amazon Alexa started strong in late December with around 16K downloads, then experienced a decline, stabilizing at roughly 1K by the end of March.

• Active users began at 51.5K and saw a slight decrease over the quarter, ending at about 43K.

Adverts.ie Buy & Sell Nearby

• Adverts.ie Buy & Sell Nearby maintained consistent weekly downloads, starting at 723 and peaking at 1.3K in mid-March, before ending the quarter at around 1.1K.

• Active users showed stability, beginning at approximately 12K and ending at a similar figure, with minor fluctuations throughout the quarter.

Coca-Cola: Play & Win Prizes

• Coca-Cola: Play & Win Prizes experienced a downward trend in weekly downloads, starting at 1.1K at the end of December and dropping to around 209 by the end of March.

• Active users reflected a similar downward trend, starting at 2.9K and decreasing to about 1.8K by the end of the quarter.

For more detailed insights and trends, visit Sensor Tower.