Top 5 Finance Apps on Android in Argentina: Q1 2023

In the first quarter of 2023, the top finance applications on the Android platform in Argentina showed varied trends in downloads and active users. Here’s a closer look at their performance:

Mercado Pago: cuenta digital, from Mercado Libre, experienced a significant upward trend in weekly downloads. Starting the quarter with around 85K downloads, the app saw a steady increase, peaking at approximately 169K in the week of March 6. Weekly active users also showed a positive trend, growing from around 10.2M at the beginning of the quarter to about 11.2M by the end of March.

Naranja X: tu plata CRECE demonstrated consistent growth in downloads, starting at 48K downloads in late December and peaking at about 86K in early March. Active users saw a similar upward trend, increasing from 606K to 771K over the quarter.

YOY, published by ICBC Argentina, showed a notable rise in weekly downloads, beginning at 16K and reaching a peak of approximately 98K in the last week of February. Active users also grew significantly, starting from 55K and peaking at around 272K in mid-March before seeing a decline to about 178K by the end of the quarter.

BNA+, from Banco Nación, had a steady increase in weekly downloads, starting at around 57K and peaking at approximately 86K in late February. The app's active users also rose from about 2.2M to around 2.4M throughout the quarter, indicating steady user engagement.

Personal Pay Billetera Virtual experienced fluctuations in downloads, starting at 63K and peaking at about 68K in early January. However, the app saw a decline towards the end of the quarter, with downloads dropping to around 29K in late March. Active users showed a similar pattern, starting from 438K and peaking at approximately 449K in mid-March before declining to about 397K.

These insights into the top finance apps’ performance on Android in Argentina for Q1 2023 are based on Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.