Top 5 Education Apps on Android in Brazil, Q1 2023

The first quarter of 2023 saw significant activity in the education app sector on the Android platform in Brazil. Here, we delve into the performance of the top 5 education apps, highlighting their weekly downloads, revenue, and active user trends. Data for this analysis comes from Sensor Tower, where more detailed insights can be found.

Duolingo: Language Lessons experienced a notable fluctuation in weekly revenue, peaking at approximately $116K in the last week of December 2022 and then gradually declining to around $68.7K by the end of March 2023. The app's weekly downloads peaked in late January at 272K and then saw a steady decrease, ending the quarter at 133K. Active users reached their highest point at 1.67M in late January and stabilized around 1.58M by the quarter's end.

MegaVivo: Filmes, TV e Séries showed varying weekly downloads, with a high of 261K in early February and a low of 21.9K by mid-March. Active users fluctuated as well, peaking at 479K in early February and eventually settling at 263K by late March.

Hotmart saw its weekly downloads peak at 93.5K in late January. By the end of March, downloads had decreased to around 61.9K. Active users remained relatively stable, starting at 973K in late December 2022 and ending the quarter slightly higher at 1.08M.

Photomath experienced a significant increase in weekly revenue, beginning at $69 in late December 2022 and reaching a peak of $905 in mid-March. Downloads also saw a substantial rise, peaking at 143K in late February. Active users increased steadily, starting at 83.4K in late December and reaching 339K by the end of March.

Google Classroom had a remarkable growth in weekly downloads, starting at 5K in late December 2022 and peaking at 118K in mid-February. Active users saw an even more impressive climb, starting at 1.41M in late December and reaching 4.67M by the end of March.

These trends underscore the dynamic nature of the education app market in Brazil. For more detailed insights and data, visit Sensor Tower.