AI Insights · Timothy · April 2023
Top 5 Apparel Apps on Android in South Africa: Q1 2023
A look at the performance of the top 5 apparel apps on Android in South Africa during the first quarter of 2023, based on data from Sensor Tower.
In the first quarter of 2023, the top 5 apparel apps on Android in South Africa showed varying trends in downloads and active users. Here’s a closer look at their performance:
SHEIN-Shopping Online experienced a notable rise in weekly downloads, starting from 24.2K at the end of December 2022 and peaking at 60.6K in early March. Weekly downloads saw a slight dip towards the end of March, settling at 27.1K. The app also saw an increase in weekly active users, beginning the quarter with 417.5K and reaching a high of 525.1K in early March.
Nike: Shoes, Apparel & Stories had a steady increase in weekly downloads, growing from 5.6K in late December to 11.7K by mid-March. Weekly active users also rose, starting from 21.2K in late December and peaking at 29.5K in mid-March.
G-Star – Official app saw a consistent growth in weekly downloads, beginning at 5.7K at the end of December and reaching 8.7K by mid-March. The app’s weekly active users increased from 10.3K in late December to a peak of 15.3K in mid-March, before slightly declining to 14K by the end of March.
adidas: Shop Shoes & Clothing experienced a significant rise in weekly downloads, starting at 2K in late December and peaking at 10.9K in late February. Weekly active users also saw growth, from 13.1K at the end of December to 25.6K by the end of March.
MyRunway SA Fashion Shopping showed an impressive increase in weekly downloads, starting at 1.6K in late December and peaking at 11.7K by the end of March. The app’s weekly active users grew from 21.9K in late December to 37.3K by the end of March.
These insights are derived from Sensor Tower data. For more detailed analysis and trends, visit Sensor Tower.
