AI Insights · Timothy · April 2023
Top 5 Apparel Apps on Android in Uruguay - Q1 2023
A look at the performance of the top 5 apparel apps on the Android platform in Uruguay during the first quarter of 2023, highlighting downloads and active user trends.
In the first quarter of 2023, the top apparel apps on the Android platform in Uruguay demonstrated varying trends in downloads and active users. Here’s a detailed look at the performance of the top five apps, based on data from Sensor Tower.
SHEIN-Shopping Online saw a consistent increase in its weekly downloads, starting at around 1K in late December 2022 and peaking at approximately 1.9K by the end of March 2023. The app's weekly active users also showed a positive trend, growing from 16.3K to over 20.5K during the same period.
Zara experienced a more gradual rise in downloads, beginning with just over 400 weekly downloads in late December 2022 and reaching nearly 600 by the end of March 2023. Its active users increased from 2.9K to around 3.2K over the quarter.
LightInTheBox Online Shopping showed fluctuating download numbers, peaking at 486 in mid-January before settling to about 274 by the end of March. The app's weekly active users ranged from 490 at the start of the quarter to 547 by the end.
Whering: Digital Closet Stylist had a variable download pattern, starting at 264 downloads in late December and ending the quarter with 182. Its active users saw a slight decline from 309 at the beginning to 286 by the end of March.
Lastly, BERSHKA: Fashion & Trends had modest download numbers, which increased from 75 in late December to 113 by the end of March. Its active user base saw some fluctuations but ultimately grew from 455 to 571 over the quarter.
For more detailed insights and data, visit Sensor Tower.
