Top 5 Apparel Apps on Android in Turkey Q1 2023

In Q1 2023, the top 5 apparel apps on the Android platform in Turkey displayed diverse performance trends in terms of downloads and active users. Below is a detailed look at each app's metrics.

Trendyol - Online Alışveriş experienced a dynamic quarter with weekly downloads peaking at around 302K in mid-March. The app's downloads fluctuated throughout the quarter, starting at approximately 169K and ending at about 155K. Active users showed a steady increase, peaking at around 18.6M in the third week of March before slightly declining to 18.1M by the end of the quarter.

DeFacto - Clothing & Shopping had a notable rise in weekly downloads, starting at approximately 47K and reaching up to 72K in mid-January, followed by a dip and then a resurgence to around 62K by the end of March. Active users showed a similar trend, with a peak of about 474K in late January and ending the quarter at around 353K.

Zara saw a significant spike in weekly downloads at the beginning of the quarter, with a high of approximately 66K in the first week of January. The downloads saw a dip mid-quarter but ended with a rise to around 16K. Active users for Zara remained relatively stable, fluctuating between 88K to 177K throughout the quarter.

adidas: Shop Shoes & Clothing showed a fluctuating download pattern, starting at around 15K and peaking at approximately 37K in mid-March. The active users also varied, with a significant increase from around 127K at the beginning of the quarter to a peak of approximately 189K in mid-March, ending the quarter at 154K.

Nike: Shoes, Apparel & Stories maintained a steady download rate throughout Q1 2023, beginning at around 11K and ending at approximately 19K. Active users showed a gradual increase, starting at around 65K and peaking at approximately 79K by the end of March.

These insights are sourced from Sensor Tower, offering a comprehensive look into the performance of top apparel apps in Turkey. For more detailed insights, visit Sensor Tower.