Top 5 Apparel Apps on Android in Sweden for Q1 2023

The first quarter of 2023 revealed interesting trends in the performance of the top 5 apparel apps on the Android platform in Sweden. This analysis, based on data from Sensor Tower, highlights the weekly downloads and active user metrics for these apps.

SHEIN-Shopping Online saw consistent weekly downloads, peaking at around 7.6K in the week of January 30. However, a decline was noted mid-quarter, with downloads dipping to about 5.4K in the week of February 27 before recovering slightly. Active users for SHEIN showed a steady increase throughout the quarter, starting from 105.3K at the end of December and reaching approximately 126.2K by the end of March.

Zalando – online fashion store experienced a gradual increase in weekly downloads, culminating at around 3K in the last week of March. Active users, however, showed a downward trend, starting at 98.6K at the end of December and decreasing to approximately 83K by the end of the quarter. There was a small uptick in active users towards the end of March.

LightInTheBox Online Shopping had steadily increasing weekly downloads, reaching a peak of about 2.7K in the week of March 20. Active users also showed a positive trend, beginning the quarter at 9.9K and rising to around 11.9K by the end of March.

H&M - we love fashion showed fluctuating weekly downloads, with a notable peak of approximately 2.9K in the week of March 20. The app's active users saw a slight decline, starting at 56.3K at the end of December and ending at around 54K in March. However, there was a brief increase in active users mid-quarter.

NA-KD - Shop Fashion Online experienced a significant increase in weekly downloads, peaking at about 1.7K in the week of March 13. Active users followed a positive trajectory, starting at 2.1K at the end of December and increasing to approximately 5K by the end of March.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.