AI Insights · Timothy · April 2023
Top 5 Apparel Apps on Android in Russia: Q1 2023 Performance
Discover the performance trends of the top 5 apparel apps on the Android platform in Russia during Q1 2023, including weekly downloads and active users.
The first quarter of 2023 saw interesting trends in the performance of the top 5 apparel apps on the Android platform in Russia. This analysis, based on data from Sensor Tower, highlights the weekly downloads and active user metrics for these leading apps.
SHEIN-Shopping Online experienced a fluctuating trend in weekly downloads, peaking at around 21K in early January before settling to approximately 18K by the end of March. Weekly active users showed a slight decline from 153K to 141K over the quarter.
Zara displayed a steady increase in weekly downloads, starting at 1.6K and reaching around 2.2K by the end of March. Active users, however, experienced volatility, peaking at 13K in early January and dropping to about 5.8K by the end of the quarter.
Trendyol - Online Alışveriş had a stable download performance early in the quarter, with a notable spike to 4.8K in the final week of March. Active users saw a significant increase, starting at 79K and rising to an impressive 112K by the end of March.
Banggood - Online Shopping showed consistent growth in weekly downloads, beginning at 968 and climbing to 2.1K by the end of March. Weekly active users also increased steadily from 14K to 17K throughout the quarter.
BERSHKA: Fashion & trends experienced a gradual rise in weekly downloads, starting at 839 and reaching 1.3K by the end of March. Active users, however, saw a decline from 56K to 47K over the same period.
For more detailed insights and data, visit Sensor Tower. The trends observed in Q1 2023 highlight the dynamic nature of the apparel app market on the Android platform in Russia.
