AI Insights · Timothy · April 2023
Top 5 Apparel Apps on Android in Portugal: Q1 2023 Performance
An overview of the top 5 apparel apps in Portugal on the Android platform for Q1 2023, highlighting key metrics such as downloads and active users.
The first quarter of 2023 saw interesting trends among the top 5 apparel apps on the Android platform in Portugal. Here's a closer look at their performance based on data from Sensor Tower.
SHEIN-Shopping Online experienced a decline in weekly downloads, starting at nearly 30K in late December 2022 and dropping to about 13.2K by the end of March 2023. Despite this, the app's weekly active users showed a positive trend, increasing from around 273.9K to approximately 330.9K over the same period.
ABOUT YOU Online Fashion Shop maintained relatively steady weekly downloads, averaging around 5.7K to 6.6K. The app's weekly active users fluctuated slightly but remained consistent, ending the quarter with close to 72.8K active users.
Nike: Shoes, Apparel & Stories saw a decline in weekly downloads, starting at 6.3K in late December and decreasing to about 3.2K by the end of March. Weekly active users remained stable, averaging around 35.7K to 39.7K throughout the quarter.
LightInTheBox Online Shopping showed an upward trend in weekly downloads, beginning with around 1.4K and growing to approximately 5.3K by the end of March. The app's weekly active users also increased from about 9.3K to 18.5K during the same period.
JD Sports observed a decline in weekly downloads, starting at 4.5K and dropping to about 1.5K by the end of March. The app's weekly active users saw fluctuations but generally maintained a range between 12.8K to 17.2K.
These insights highlight the varying performances of leading apparel apps in Portugal. For more detailed analytics, visit Sensor Tower.