Top 5 Apparel Apps on Android in Oceania - Q1 2023

In Q1 2023, the top 5 apparel apps on the Android platform in Oceania showcased varied performance trends. Let's dive into the weekly downloads, active users, and revenue data for these popular apps, with insights provided by Sensor Tower.

SHEIN-Shopping Online saw a peak in weekly downloads at the start of the quarter, reaching approximately 26K in the week of January 9. However, downloads experienced a gradual decline, ending the quarter at around 17K. Active users for the app showed an upward trend, starting at 286K and rising to 318K by the end of March.

Nike: Shoes, Apparel & Stories displayed relatively stable weekly downloads, fluctuating between 4.2K and 6.1K. The highest download count was observed in the week of March 6. Active users remained steady throughout the quarter, with a slight uptick in early March, reaching nearly 20K.

UNIQLO AU experienced a significant rise in weekly downloads, especially in March, where downloads surged to 3.4K. Active users also followed a positive trend, increasing from around 21K at the beginning of the quarter to approximately 23K by the end of March.

CIDER - Clothing & Fashion had consistent weekly downloads throughout the quarter, with a notable increase towards the end, peaking at 3.4K in the final week of March. Active users showed a similar upward trend, starting at 7.2K and reaching 9.7K by the quarter's end.

JD Sports experienced fluctuating weekly downloads, with a peak of about 3.7K in the last week of December. Downloads then tapered off, stabilizing around 1.6K towards the end of March. Active users saw a gradual decline from 13K at the start of the quarter to approximately 9.2K by the end of March.

For more detailed insights and data on app performance, visit Sensor Tower.