Top 5 Apparel Apps on Android in New Zealand for Q1 2023

In the first quarter of 2023, the top 5 apparel apps on Android in New Zealand exhibited a range of performance trends in terms of weekly downloads and active users. Here's a closer look at how each app fared during this period.

SHEIN-Shopping Online maintained a steady flow of weekly downloads, starting the quarter with approximately 5.1K downloads and experiencing a slight dip to 3.5K in early February before gradually climbing back to around 4K by the end of March. The app also saw a relatively stable number of weekly active users, fluctuating between 54K and 61K throughout the quarter.

Nike: Shoes, Apparel & Stories had a modest yet consistent download rate, with weekly downloads hovering around 600. The app's active user base showed some variation, starting at 2.2K in late December and ending the quarter at a similar level, despite minor fluctuations.

JD Sports experienced a decline in weekly downloads, starting the quarter with around 1.1K downloads and dropping to just over 300 by the end of March. The number of active users also decreased, from approximately 4.2K at the start of the quarter to 2.8K towards the end.

Glassons showed a relatively low but steady download rate, with weekly downloads ranging from 200 to 350 throughout the quarter.

Cotton On – Fashion Shopping had a consistent download rate, starting the quarter with around 370 downloads and maintaining a similar level, with slight fluctuations, ending the quarter at approximately 300 downloads.

This data, sourced from Sensor Tower, highlights the varying performance trends of these top apparel apps in New Zealand. For more detailed insights and analytics, visit Sensor Tower.