Top 5 Apparel Apps on Android in Norway, Q1 2023

Throughout the first quarter of 2023, the top 5 apparel apps on the Android platform in Norway demonstrated varied performance in terms of weekly downloads and active users. Here, we provide an overview of the trends observed for each app.

Zalando – online fashion store experienced a slight decline in weekly active users, starting at approximately 52K at the beginning of January and decreasing to around 44K by the end of March. Weekly downloads showed a downward trend initially, with a notable dip in late February to 847, but then recovered to over 1K by the end of the quarter.

LightInTheBox Online Shopping maintained a relatively stable pattern in weekly downloads, ranging from 824 to 1.1K. Active users fluctuated slightly but showed a general increase towards the end of the quarter, peaking at about 5.3K in mid-March.

SHEIN-Shopping Online displayed consistent growth in weekly downloads, beginning the quarter at 718 and reaching 980 by the end of March. The app also saw a steady rise in weekly active users, starting at approximately 16K and ending the quarter with around 17K.

H&M - we love fashion showed a moderate increase in weekly downloads, starting at 707 in late December and climbing to 908 by the end of March. Active users saw a slight decline early in the quarter but rebounded to over 33K by the end of March.

NA-KD - Shop Fashion Online had a notable increase in weekly downloads, especially in mid-March where downloads peaked at 949. Active users also saw an upward trend, beginning the quarter at 1.2K and reaching 2.5K by the end of March.

These insights, derived from Sensor Tower data, highlight the dynamic landscape of apparel apps in Norway. For more detailed analytics and trends, visit Sensor Tower.