Top 5 Apparel Apps on Android in Mexico: Q1 2023 Performance

In the first quarter of 2023, the top five apparel applications on the Android platform in Mexico showed varied performance in terms of weekly downloads and active users. Here’s a closer look at each app's trends:

SHEIN-Shopping Online started the quarter strong with weekly downloads peaking at approximately 426K in the week of February 20. However, downloads saw a slight decline towards the end of March, settling at around 318K. Weekly active users for the app remained relatively stable with a noticeable peak at 3.57M in the week of February 27 before tapering off to about 3.33M by the end of March.

Nike: Shoes, Apparel & Stories experienced a gradual decline in weekly downloads over the quarter, starting at 106K and dropping to around 56K by the end of March. Similarly, weekly active users showed a slight decrease, beginning at 425K and ending at 377K.

adidas: Shop Shoes & Clothing saw fluctuating download numbers, with a high of 59K in the first week of January and a notable drop to approximately 5.5K by mid-March. Despite this, weekly active users maintained a relatively stable trend, peaking at around 327K in early January and ending the quarter at approximately 231K.

LightInTheBox Online Shopping had a steady download rate, reaching a peak of 50K in the first week of January. Towards the end of March, downloads hovered around 23K. Active user trends for LightInTheBox also showed consistency, with a peak of 61K in early January and maintaining around 43K by the end of March.

hibobi-Kids Fashion Online showed stable download numbers throughout the quarter, peaking at approximately 15.5K in the last week of February. Weekly active users for hibobi remained steady, starting at 53K and ending at around 44K by the end of March.

These insights are derived from Sensor Tower data, and more detailed analytics and trends can be found on the Sensor Tower platform.