Top 5 Apparel Apps on Android in Latin America Q1 2023

In Q1 2023, the performance of top apparel apps on the Android platform in Latin America varied notably. Below, we delve into the weekly downloads and active user trends for the top five apps: SHEIN-Shopping Online, adidas: Shop Shoes & Clothing, Nike: Shoes, Apparel & Stories, LightInTheBox Online Shopping, and C&A Pay.

SHEIN-Shopping Online saw impressive weekly downloads, peaking at approximately 1.5M in the final week of March. Active users also showed strong numbers, with a peak of about 21.5M in early March.

adidas: Shop Shoes & Clothing experienced a decline in weekly downloads over the quarter, starting from around 167K in early January to about 75K by the end of March. Active users followed a similar trend, decreasing from roughly 1.35M in early January to around 1.13M by the quarter's end.

Nike: Shoes, Apparel & Stories showed a consistent downward trend in weekly downloads, beginning at approximately 106K in late December and dropping to around 56K by the end of March. Active users also declined from about 425K to 377K over the same period.

LightInTheBox Online Shopping had a fluctuating download pattern, peaking at about 85K in early January and then declining to around 46K by the end of March. Active users showed a peak of roughly 111K in early January, followed by a decline and stabilization around 87K by the end of March.

C&A Pay experienced a steady decrease in downloads, from around 60K in late December to approximately 39K by the end of March. However, active users showed a peak of about 441K in mid-March, maintaining around 420K by the end of the quarter.

These insights are sourced from Sensor Tower, where more detailed data and analysis are available.