Top 5 Apparel Apps on Android in Croatia Q1 2023

During the first quarter of 2023, the top 5 apparel applications on Android in Croatia showed varying trends in weekly downloads and active users. Here’s a detailed look at their performance:

Zalando – online fashion store exhibited a steady increase in weekly downloads, starting at approximately 5.6K in late December and reaching a peak of around 10.2K by the week of March 20. Active users initially declined from 52.1K to 41.8K by late February but saw a resurgence, ending the quarter at roughly 45.1K.

ABOUT YOU Online Fashion Shop experienced notable growth in weekly downloads, escalating from 2.4K in late December to a high of 10K by late January. Although there were fluctuations, downloads stabilized around 4.8K by the end of March. The app's active users showed a gradual increase throughout the quarter, peaking at approximately 27K in the week of March 20.

BestSecret saw an upward trend in weekly downloads, climbing from 1.5K in late December to nearly 4.8K by mid-March. Active users remained relatively stable, starting at 15.7K and ending the quarter at approximately 15.1K, despite minor fluctuations.

SHEIN-Shopping Online demonstrated a steady increase in weekly downloads, beginning at 897 in late December and rising to around 4.1K by late March. Active users consistently grew from 13.9K to approximately 21.2K over the quarter.

Nike: Shoes, Apparel & Stories showed fluctuating weekly downloads, starting at 1.1K in late December and peaking at approximately 2.3K by mid-March. Active users increased from 9.9K to roughly 12.6K during the same period.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.