Top 5 Apparel Apps on Android in the UK - Q1 2023

The first quarter of 2023 showcased notable trends in the top 5 apparel apps on the Android platform in the United Kingdom. Below, we dive into the weekly downloads, active users, and revenue metrics for these popular applications.

SHEIN-Shopping Online experienced a consistent performance in weekly downloads, beginning the quarter with 56.3K downloads and ending at approximately 47.5K. Active users saw an initial dip but recovered strongly, starting at 766K users and reaching 814K by the end of the quarter.

JD Sports had fluctuating weekly downloads, starting at 24.3K and dropping to around 11.7K by the end of March. Active users also showed a downward trend, from 113K to 92.2K over the quarter.

LightInTheBox Online Shopping saw an upward trend in downloads, beginning at 7.2K and peaking at 14.2K in mid-February, before stabilizing around 12.9K. Active users increased gradually, starting at 38.9K and reaching 52K by the end of March.

PrettyLittleThing had a notable increase in weekly downloads, from 7.3K to 11.2K by the end of Q1. Active users followed a similar trend, beginning at 38.5K and peaking at 47.6K before a slight decline to 46.1K.

CIDER - Clothing & Fashion demonstrated strong growth in weekly downloads, starting at 7.9K and reaching 13.4K by the end of March. Active users also saw a steady rise, from 43.5K to 58.6K over the quarter.

For more detailed insights and data, visit Sensor Tower.